Two Old Town Fairfax businesses, High Side and Mara Hair and Mode Studio, are joining together for the third consecutive year to fight breast cancer with a community-centered event. Sponsored by Ox Hill Cos. and called Pinktoberfest, it’s set for Sunday, Oct. 8, from noon-5 p.m., in Mara’s backyard at 4011 Chain Bridge Road in Fairfax City.

“Pinktoberfest is more than just an event,” explained Jana Klavina, owner of Mara Hair and Mode Studio. “It’s a community coming together – dancing, laughing and celebrating life – all while supporting a noble cause. 

“With each ticket sold, we move a step closer to a future where breast cancer is a thing of the past,” she continued. “So we invite people to join us in this mission and revel in the festivities – and let’s make a difference, one sip, one dance, one smile at a time.”

The fun includes a “Craft Beer Experience,” featuring more than 40 unique IPA-less craft beers, as well as games, live music and a marketplace of local businesses. There’ll also be an “Asian Street Food Adventure,” courtesy of High Side owner Jinson Chan.

On tap, too, is a “Chop for a Cause” transformation, during which attendees may watch live, haircut challenges with Mara’s stylists. Those interested in participating may contact star@marahairandmode.com. Rounding out the activities will be a pink wig/hair contest for all ages, with prizes awarded to the winners.

Beyond its entertainment core, Pinktoberfest is part of Mara Hair and Mode Studio’s larger “Pink Wave Campaign,” targeting extensive donations for VBCF throughout October. Other associated events include headshot sessions, a cut-a-thon and a fitness class by CorFit. Regarding Pinktoberfest, said Klavina, “It promises a dynamic, eclectic experience that marries festivity with purpose.”

Mara's Breast Cancer Fundraiser raised $18,000 last year for the Virginia Breast Cancer Foundation (VBCF), with $8,000 of that total raised in one day, with High Side’s help, during Pinktoberfest 2022. This year’s goal is $20,000, and a VBCF representative will be on hand at this event to offer insights and resources to anyone interested. 

“Our collaboration with High Side isn’t just about business; it’s about fostering community and championing awareness,” said Klavina. “Together, we’re making an impactful difference.” 

Tickets for Pinktoberfest range from $45 (pre-order) to $55 (at the door). Designated-driver tickets are $5, with proceeds going to VBCF. Guests under 18 enter free. Purchase tickets at https://www.eventbrite.com/e/pinktoberfest-2023-tickets-696133523107. 

For more information about Mara's Pink Wave Campaign and to participate in other events, go to: https://secure.qgiv.com/event/2023communityevent/account/1583264/.

“Mara isn’t just about hair; it’s our platform for change,” added Klavina. She said that, thanks to her staff’s leadership, Pinktoberfest has evolved into “a grand community event. And I’m confident this year will unite more people than ever in our mission for breast cancer awareness.”